About NextLead Marketing

A founder-led growth agency for businesses that need better systems.

We help local service businesses, auto shops, contractors, startups, and growing brands build marketing, funnels, and follow-up systems that turn attention into revenue.

Our story

Built to fix disconnected marketing.

NextLead exists because most businesses are getting attention — they just lose it before it turns into revenue.

NextLead Marketing was founded by D'Andre Urquhart to help businesses build better marketing and growth systems. After working with startups, local service businesses, advertising campaigns, and customer-facing operations, D'Andre saw the same problem repeatedly: businesses were getting attention, but losing opportunities because their marketing, follow-up, and sales systems were disconnected.

NextLead's approach combines marketing strategy, paid ads, landing pages, AI lead follow-up, and CRM workflows into one connected system — measured against booked customers, not vanity metrics.

Founder

D'Andre Urquhart

D'Andre brings experience across marketing, startup growth, paid ads, local business operations, and AI-powered lead follow-up. His work includes supporting marketing and growth initiatives during the GoTo Loans rebrand into Wippy Pay, as well as hands-on experience with OK Tire and local service business operations.

Experience behind NextLead

Real Growth Experience Behind The Strategy

NextLead was built from hands-on experience in startup growth, local service operations, advertising, lead generation, and customer follow-up. The goal is simple: help businesses create more opportunities and build the systems needed to convert them.

Startup growth & rebrand experience
Local service business operations
Paid advertising & funnel strategy
AI receptionist & automation systems
CRM & lead follow-up workflows
Practical business consulting
Startup growth & rebrand

Wippy Pay (formerly GoTo Loans)

Before launching NextLead Marketing, I contributed to marketing and growth initiatives during the GoTo Loans rebrand into Wippy Pay. During that period, the company grew from roughly $10K/month in revenue to over $100K/month, supported by stronger positioning, consumer-focused advertising, and clearer growth strategy.

Local service business experience

OK Tire operations

My experience with OK Tire gave me firsthand insight into how local service businesses actually operate — phone calls, quote requests, seasonal demand, missed opportunities, customer urgency, fleet accounts, and the difference between marketing activity and real booked revenue.

That operational perspective is what shapes NextLead's approach. The goal is not just to generate leads. The goal is to build systems that capture, track, follow up, and convert those leads into revenue.

What we believe

Operating principles

A short list. We try to live by it every day.

Strategy before tactics

We start with positioning, offer, and audience — then build the systems that support them.

Founder-led, hands-on

Work directly with the founder. No account-manager middle layer between you and the strategy.

Measured by revenue

We care about booked work and customers, not impressions or vanity dashboards.

AI where it helps, humans where it matters

AI handles the repetitive work; the strategy and judgment stay human.

Serving businesses across Ontario

Marketing & growth systems across the Greater Toronto Area

NextLead works with local service businesses, auto shops, contractors, startups, and growing brands throughout Toronto, Vaughan, Markham, Mississauga, Brampton and the surrounding GTA. Our local SEO, geo-targeted ads, and AI follow-up systems are built around how Ontario customers actually search, decide, and buy.

TorontoVaughanMarkhamMississaugaBramptonRichmond HillOakvilleBurlington

Let's see if we're a fit.

Book a free growth consultation. No pitch, no pressure — just a clear look at where the biggest opportunities in your business are.

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